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Remember the
three “Q” ‘s:
- Buy a Quality vending machine….
- At a Quality price…
- Place it on a Quality vending location…
And you’ll have
a quality business.
The first step is to determine which vending
business gives you the best return on your money
while taking the least amount of time. You want
a good balance. Here’s what I mean. Let’s say
you find a business that generates a great amount
of money but takes a great deal of work. Well,
anybody can make a lot of money. What good is
the money if you don’t have the time to spend
it? On the other hand, you may find a business
that takes four or more years to earn your money
back but little to no time at all. An example
of this might be investment securities, the stock
market etc. That’s a great way to leverage your
time but with slow results, not to mention high
risks.
There are many
types of vending businesses that produce a healthy
return on your money, however some are very labor
intensive. A perfect
example of this would be the snack and drink business.
The snack and drink business is a great business.
However, regardless of how good your locations
are, there is just too much work involved to make
it worth my time and effort. Picking up $200.00
at a location that has a snack and drink machine
will take 1 to 1 ½ hours including drive time.
After your 50% food cost, that’s not leaving much
to pay the rest of your expenses.
Let’s contrast
this with another vending business.
Let’s say you own one giant gumball machine.
The machine holds 3500 gumballs. Once that machine
sells out, it will have $875 in it. Don’t go to
it until it has sold 80% of the product. It doesn’t
matter if it’s a good location or a bad location.
Understand, this is just an example. How long
it takes for a machine to sell out depends on
the amount of customer traffic in the lacerations.
Under normal circumstances, you should be able
OT service 3 stops per hour. Do the math. Now,
that's worth your time! By the way, gumballs cost
around 2 cents and cell for 25 cents. Pretty good,
huh?
Now, I used
two examples that are extreme opposites just to
make a point. Some vending
businesses are simply a much better use of your
time than others. Bulk candy, gumball and similar
type vending machines that have large capacities,
are easy to service and are extremely impressive
to the location, give you the best chance to make
the most money with the least amount of effort.
The fact is, the profit margins are much higher
since the food cost is 50% less than snack and
drinks, the capacities of the machines are much
greater if you operate the machines we suggest,
and the method of service is much more efficient.
Hey, don’t plop in one gumball at a time like
you would a coke, candy bar or potato chip. Grab
500 quarters. Lift the lid and poor.
Let’s look
at the most important issues in vending, location,
location and location. The
fact is the market in the U.S. is fairly saturated
with machines. If a location allows machines,
they probably have them. If a location doesn’t
have machines, they probably don’t allow them.
The question you need to ask yourself is, “why
in the world would they let me in the location?”,
especially if they have vending machines already.
The answer is “if you don’t show them an impressive
vending machine, they probably won’t let you in
the door”. This is why we only operate impressive
machines on our local vending route. Here’s what
we’re talking about:
The most impressive
vending machine in the world is the U-Spin
Spacesaver. This merchandiser comes
in two different models. The 4-Spin and the 8-Spin
Titanic. Their names reflect the amount of selections
offered to your customer. No other single merchandiser
offers this many selections of bulk candy, gumball,
mints, toys and gum while standing a mere 10 inches
wide. Wow! A location may have a single, double
and a triple selection bulk candy vending machine
and still not offer as many selections as the
8-Spin Titanic. The three machines may stand
4 feet wide while the 8-Spin Titanic stands only
10 inches wide. There are other great machines
on the market and most serve a special purpose.
Most vendors that use these machines have simply
found them to land the great locations and dominate
the competition.
What
would your rather say when calling on a local
restaurant that has a few bulk candy vending machines?
“Pardon me, but
I don’t suppose you’d want another two or three
selection bulk candy vending machine to help add
more clutter to your locations, would you? -(sarcasm)
Or
“Hello. We provide after-dinner candy services
to many restaurants in town with a vending machine
that is offers 8 selections of candies, mints,
chocolates, toys and more, but stands only 10
inches wide. I’d like to get your opinion on it.
Let me bring it in and tell me what you think
about it.” (As you show them a customized color
brochure which we can design for you)
The purpose of this Consultation article is simply
to help you think about the topics that are most
important in order that you may be more qualified
to make the right choices. Most people don’t
know what questions to ask let alone which business
to start or which vending machines to buy. We’re
here to help you with every part of starting your
vending business.
Finding
Locations--Establishing Your Vending Route
The three most
important things your vending business requires
to be successful are:
- Location
- Location
- Location
This is paramount
to your success in the vending business.
The best and most economic
way to establish your route is to do it yourself.
If you’re like most people, they want to
start a vending business because they work too
many hours already and want to leverage their
time. Having said this, they don’t want to spend additional time finding
locations on their own and choose to hire an outside
source. A qualified Professional Location Company
is just one method you may choose to have your
locations secured in an efficient manor.
There are several different
methods that can be used.
Depending on the type of vending business
you’re growing, you may use any of the following
methods:
- Bulk
mailer
- Fax
mailer
- Hire
location Company (in person)
- Hire
location Company (via phone sales)
- Hire
(subcontract) local individual (friends etc.)
- Do
it yourself - door to door or via telephone
(Recommenced)
One important
factor when establishing your vending business
is the vending machine you are presenting to the
location. For example: If you decided to start a bulk candy vending business, you would
want to make sure that you purchase a bulk vending
machine that impresses your potential client.
If you call on a good location that already
has machines, you may want to show them something
with multiple selections like the 8-Spin Titanic. This bulk candy and gumball vending machine
offers 8 selections while only being 10 inches
wide. If you were to call on the busiest locations
in town that already have machines, you’ll find
getting in the door of locations to be very effective
with this vending machine. Remember, the most important opinion is the
one of your customer.
When using a Professional
Location Company, make sure you find a company
that isn’t promising you some “too good to be
true” story.
If they claim they guarantee some great
revenue in each location or they’ll “replace it
for free”, ask them first how many times and for
how long they’ll replace that one location for
free. Also,
if they say they’ll do it for free, they’re either
charging too high a price to begin with or they’re
not going to come back out and do it for free. Understand that the actual locator that does
the job retains half of the locating fees. He or she is independent and locating companies contract the work
out to the locator.
They will not come out for free.
The more reasonable guarantees are the
ones that say they’ll replace the location for
half price. Look
for lifetime warranties.
They can do this because 100% of the funds
go to the actual locator so he or she is working
for the same amount as they were when the secured
the original locations.
The best way to secure great
locations:
- Buy a very impressive machine (Think like
your customer. Your opinion doesn't matter as
much has his/her opinion about the machine)
- Call on the best locations yourself (In person)
- Bring the machine with you (Let the machine
do all the selling. Just ask for their opinion)
Happy Vending!
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